Our Story
We believe the best experience always wins
Our journey began with a simple belief: cooking delicious, nutritious meals shouldn't be a hassle. We understood the struggles of modern life - the hectic schedules, the endless to-do lists - and we saw an opportunity to make a difference. Thus, we embarked on a mission to revolutionize the way people approach cooking.
To be the go-to brand for convenient, healthy, and delicious meals that inspire joy in every kitchen and bring families together around the dinner table.
2019
Foundation Year (EOU)
2021
Acquiring Necessary Quality Analysis in Germany
2022
Part of Biggest German Retailer in Germany
2023
Establishing Business in India
By combining convenience with quality ingredients, we set out to redefine the meaning of home-cooked meals. Today, we stand proud as pioneers in the ready-to-cook industry, offering solutions that nourish both body and soul.
Our Mission
The finest and freshest ingredients create the best food products
Convenience
We aim to simplify mealtime by providing ready-to-cook products that require minimal effort, allowing our customers to spend less time in the kitchen and more time enjoying meals with loved ones.
Quality
We are committed to sourcing the finest ingredients, ensuring that every product we offer meets the highest standards of freshness, taste, and nutrition.
Innovation
We strive to continuously innovate and introduce new culinary experiences that excite the palate and spark creativity in the kitchen.
Accessibility
We believe everyone deserves access to wholesome, convenient meals. That’s why we work to make our products affordable and widely available to communities everywhere.
Sustainability
We recognize our responsibility to the planet and are dedicated to reducing our environmental footprint through eco-friendly packaging, ethical sourcing practices, and initiatives that promote sustainability throughout our supply chain.
350+
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30.459
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800K
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1950+
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2.8K
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Our Technology
Vacuum Freeze Dried (VFD)
Vacuum Freeze-Drying (VFD) is a path breaking, proven and leading food preservation technology.
VFD removes the water content from food under cold vacuum conditions, technically termed as ‘sublimation’ or ‘lyophilization’.
VFD freezes and dehydrates food at extremely low temperatures and arrests most of the deterioration in food, resulting in a final product of excellent quality.
Our Goals
To make a positive impact on the way people eat and live, one delicious meal at a time
Customer Satisfaction
Achieve a customer satisfaction rating of 95% or above through product quality, service excellence, and responsiveness to feedback.
Market Leadership
Become the leading brand in the ready-to-cook industry within the next five years, capturing a significant share of the market through innovation and customer-centric offerings.
Expansion
Expand our product line to include a diverse range of cuisines and dietary preferences, catering to the evolving needs and tastes of our customers.
Community Engagement
Foster strong connections with our customers and communities through initiatives such as cooking workshops, recipe sharing, and partnerships with local organizations.
Sustainability Milestones
Implement sustainable practices across all aspects of our operations, including packaging, sourcing, and waste reduction, with the goal of becoming a zero-waste company by 2030.